Monday, 9 January 2012

looking further

virtual identity christmas card

Looking towards a new year, weiterschauen_2012 was developed in collaboration with a client who was looking for a more meaningful year-end gift.

The basic graphic element of the online agency’s business, the pixel, explores facets of perspectives. Packaged in a semi-transparent envelope, a subtle window to the opening of another year, greets the recipient. Once revealed, the layering of the card’s successive die-cuts evokes years in passing, visually capturing the perspective of time.

The last panel of the card ultimately informs of the agency’s sponsorship of 25 new classrooms in Africa. The perspective of time possibly now transformed into one of opportunity for the children of a Burundi community.

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