Sunday, 9 October 2011

all good things come to an end

It was one of those "where were you when Kennedy was shot" moments.
A moment when an entire generation freezes in their tracks, where time stands still as your mind grapples with the incredulousness of what you have just heard. A community, a nation, a world join to collectively mourn the loss of one single man. A man who although most have never met, match his boy like face to the feel-good impact he has had on their daily lives. Workplace. Jogging route. Kitchen table. Seat 17D.

I was in early-morning-getting-ready-for-school-panic-mode when i entered my kitchen as my husband said: "Steve Jobs died last night" Everything suddenly went v e r y slowly. I had worried about the fate of Apple when I started noticing the change in his visual appearances in successive product launch videos. I secretly wondered to myself: "God, where will Apple be without Him?" Obviously, it was a selfish worry as my life is seamlessly intertwined with Apple products. As a graphic-designer, I have grown up alongside the company's growth and witnessed the change in our industry as it effortlessly adapted to Apple's intuitive user interface; evolved to the ongoing innovation of ever-better computer models; hungrily welcomed hard- and software updates and ultimately mastered the mobile extension thereof – the beloved iPhone (at last a mobile phone I could relate to!).

As with all great leaders, there are many great minds behind him. But somehow, I struggle to believe that Apple will manage to carry on with delivering equal innovation and design-forward thinking that Jobs single-handedly managed to make into a brand reality – changing how we live, work and connect with each other. Let's hope I'm wrong.

: : Where were you when you heard? : :


  1. My iPhone was responsible for delivery the sad news. It will be interesting to see what the future has in store for Apple..and I also hope you're wrong!

  2. as McLuhan said:
    the medium is the message.
    how true in your case!