Friday, 1 April 2011

go with the flow (nip & tuck II)

As follow-up to my nip & tuck post, I finally got my hands on stationery samples designed as part of Dr. Sandra Mcgill’s identity.
After careful ironing (when will clients finally understand the sacred notion of a print sample?!) here are some snaps of letterhead, business & appointment cards, envelopes and prescription pads in their full Pantone-652-and-tinted-871-glory.

A tricky one to shoot as the effect is so subtle, but i think they look pretty dreamy, soft and elegant. Sandy Haight’s rendition of Dr. Mcgill’s inspirational Nike echoes the wonderful flow of Calluna. Dr. McGill couldn’t have said it any better "…that typeface is j u s t me."

A big thank you to Daniel Blondin of expressart in Montreal for handling this one with such patience and professionalism… un vrai plaisir ;-)

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